Innovative and progressive, Rebel 4 Cause is reinventing a wholly modern approach to fashion. We see fashion as a complement of art. And Art, as John Dewey once stated, "Art is not the possession of the few who are recognized writers, painters, musicians; it is the authentic expression of any and all individuality".

Fashion has become fast and disposable. We have become puppets of cheap consumerism. Mediocrity is celebrated. Fashion has become a form of ugliness so intorelable that we need to alter it every 6 months, as Oscar Wilde once stated.

As artists, through our work we celebrate achievements of some of the greatest artists of our time, writers, painters, philosophers; F. Kafka, E.A. Poe, S. Kierkegaard, J.W. Goethe, W. Whitman, J. Conrad, V. Woolf...their work inspired us to act, to resist conformity, to rebel against ordinary, to become free.

Although historically fashion has rarely been elevated to the same stature as art in it classical forms, we see them forever entwined. In some way, fashion is one of the purest expressions of art because it is art lived on a daily basis.

And, at the end we would like to quote a famous french sculptor Auguste Rodin: "The main thing is to be moved, to love, to hope, to tremble, to live." To fall in love with life over and over again, as true rebels do.

REBEL 4 CAUSE, EUROPE